Branding
Forma
A new perspective on everyday living.
Concept projectA new perspective on everyday living.
An illustrative identity concept for a contemporary home and lifestyle brand.
Illustrative concept. No client relationship or measured performance is claimed.
The challenge
Create a calm, recognizable identity in a visually crowded category.
The direction
A restrained palette, confident typography, and an adaptable system built around everyday rituals.
The outcome
Concept deliverables: identity direction, packaging exploration, and a digital landing page. No campaign was run; no commercial results are claimed.
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Identity system explored
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Packaging concept developed
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Digital direction defined
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